A 90-Day Social Media Plan That Actually Gets Executed
We build a practical, local-first social strategy for your business, then translate it into a clear 90-day plan your team can follow. This is not a generic PDF. It is a working playbook tied to your goals, your market, and your capacity.
Strategy First, Then Execution.
Most businesses are busy, so marketing becomes random: a post here, an ad there, a website update once in a while. We build a plan you can understand, then install automatic lead capture systems and websites that execute it consistently, so growth becomes predictable. Strategy is built by Mad Pelican Marketing. AI may assist with first-draft ideation only. Final strategy and recommendations are human-led and reviewed for brand fit.
Step 1
Audit and goals: We review your current socials, brand consistency, and what you sell. Then we lock success metrics.
Step 2
Strategy map: We choose the right platforms, content pillars, posting cadence, and creative direction for your market.
Step 3
90-day plan: We deliver a ready-to-run calendar, capture checklist, and KPI dashboard. Then we walk you through it.
What This Is
What Is a Social Media Strategy, and What You Get
This is a focused consulting deliverable designed to stop random posting and start consistent, goal-driven execution. We identify what to post, where to post, how often to post, and how to measure if it is working. Then we turn it into a 90-day plan you can run in-house, or hand to Mad Pelican to execute.
What’s included:
- Platform selection and priorities, based on your industry and local buying behavior.
- Content pillars and themes that match your services, seasons, and customer questions.
- Brand voice guidelines, caption style, hashtag rules, and local tagging approach.
- A 90-day posting plan with weekly structure, hooks, and content prompts.
- A lightweight KPI dashboard, what to track weekly, and what to ignore.
- A capture checklist for photos and video so your content stays on-brand.
- A handoff call so your team knows what to do next.
Who This Is For?
This is for businesses that know social matters, but do not have a consistent system. You might be posting occasionally, posting the wrong stuff, or relying on a single person’s motivation.
Best fit:
- Local service businesses that want more inbound leads and better brand trust.
- Companies running ads that need better organic content to support conversions.
- Teams with decent photos and video, but no plan for how to use it.
- Owners who want a clear playbook without hiring a full-time marketing manager.
Reality check: If you want viral content as the main plan, or you refuse to show real people, real work, and real process, this will not work. Social rewards authenticity and consistency.
Service Area
Mad Pelican Marketing supports businesses from Morehead to Myrtle, serving coastal North Carolina and the Myrtle Beach area, including Morehead City, Swansboro, Emerald Isle, Jacksonville, Sneads Ferry, Holly Ridge, Surf City, Hampstead, Wilmington, Carolina Beach, Southport, Shallotte, and nearby coastal communities. If you are outside the Morehead to Myrtle region, reach out. We can still help depending on your market and goals.
Mad Pelican Deliverables
Deliverables You Receive
- 90-Day Social Media Plan (weekly structure, post types, and content prompts).
- Content Pillars and Topic Bank (what to talk about, and why it converts).
- Creative Direction Sheet (visual style, shot list, and on-brand examples).
- Posting Cadence and Workflow (who does what, when, and how approvals work).
- KPI Scorecard (simple metrics tied to leads, not vanity numbers).
- Execution Recommendations (what you can do in-house, and what to outsource).
What We Do
How We Build Your 90-Day Plan
- Audit: Current platforms, content quality, engagement, brand consistency, and competitive scan.
- Positioning: Who you serve, what you sell, the core offer, and your differentiators.
- Messaging: Hooks, proof points, and calls to action that match your buying cycle.
- Content system: Pillars, formats, cadence, and what gets repeated every week.
- Measurement: KPIs, reporting cadence, and what actions to take based on results.
Requirements
What This Requires
- Access to your social accounts for review, or screenshots if access is limited.
- A short intake form on services, service area, differentiators, and seasonality.
- Any existing brand assets, logo, colors, fonts, and photo library, if available.
- A decision-maker available for a strategy call and final approval.
Pricing
Simple Consulting Pricing
Social Media Strategy, 90-day plan (one-time): $500
Implementation is separate. If you want Mad Pelican to run content creation, posting, and reporting monthly, we will recommend the right package based on your goals and how competitive your market is.
What the Process Looks Like
1) Order and intake: You complete the strategy intake form and share access or screenshots.
2) Strategy call: We confirm goals, audience, offers, and capacity. Then we lock KPIs.
3) Build: We create the 90-day plan, content pillars, creative direction, and scorecard.
4) Review: You review, we refine once, then we finalize.
5) Handoff: We walk your team through execution and next steps.
Important timing note: If approvals are delayed, delivery dates shift. Fast feedback keeps momentum.
Real World Examples of Social Media Strategy for our Clients
How a Social Media Strategy Fits Into Real Client Stacks
A 90-day strategy is the “system layer.” It makes your monthly marketing spend perform better because the content becomes intentional, consistent, and easier to produce.
Pool Builder or Outdoor Living Company
Goal: Stay top-of-mind during planning season, showcase builds, and drive consult requests.
Often paired with: Social Media Management; Video Reels Post-Production; Reputation AI; Local SEO; Advertising Intelligence.
Available to be added in any service package
Marine Service and Boat Repair Shop
Goal: Show workmanship, speed up approvals, and keep bays full year-round.
Often paired with: Social Media Management; Review Responses; Local SEO; Website Support; Lead Capture tools.
Available to be added in any service package
Med Spa or Aesthetics Clinic
Goal: Build trust, educate on services, and turn followers into booked consults.
Often paired with: Social Media Management; Yesware or Campaigns Pro for follow-up; Reputation AI; Local SEO.
Available to be added in any service package.
Roofing or Exterior Contractor
Goal: Use proof content to win bids, recruit crews, and stay visible after storms.
Often paired with: Social Media Management; Reputation AI; Local SEO; Hiring and Careers tools; Managed Ads when needed.
Available to be added in any service package
Want a Social Plan You Can Follow for the Next 90 Days?
Start with a Snapshot Report. We will confirm fit, review your current presence, and recommend the right strategy and execution path.
Serving coastal communities from Morehead to Myrtle, centered in Hampstead.