Marketing Systems That Generate Qualified Leads for Coastal North Carolina Businesses
We replace random acts of marketing with a clear strategy, clean technical systems, and consistent execution. You stay focused on running the business; we build the engine that drives visibility, leads, and growth.
Serving coastal communities from Morehead to Myrtle, centered in Hampstead.
Strategy First, Then Systems.
Most businesses are busy, so marketing becomes random: a post here, an ad there, a website update once in a while. We build a plan you can understand, then install the systems that execute it consistently, so growth becomes predictable.
Step 1
Get a snapshot report and see what is helping or hurting your visibility and lead flow.
Step 2
Quarterly Plan Review, align on priorities, budget, and the next maturity step.
Step 3
Execution and Improvement, consistent work and continuous refinement, with 24/7 visibility inside the Mad Pelican Business App.
Core Systems We Build
Lead Generation and Lead Qualification
We build the lead capture and follow-up system that turns attention into real opportunities. This includes forms, routing, automation, and qualification workflows, so your team spends time on the leads that are actually a fit.
Includes:
- Lead capture, forms, landing pages, clear calls to action
- Lead qualification, intake questions, tagging, routing
- Follow up workflows, reminders, replies, and appointment prompts
Learn About our A.I. Lead Generation Services
Learn About our Auto Lead Generation Services
Website System, Build, Hosting, Maintenance, Conversion
Your website should do more than look good; it should convert and be easy to keep updated. We build or improve key pages, manage ongoing updates, and offer managed hosting so performance, security, and reliability are not a daily headache.
Includes:
- Managed hosting option, backups, security, performance
- Routine website maintenance and update support
- Landing pages built for lead generation
- Conversion improvements based on user behavior
Need a New Website? Learn More
Local Visibility and Trust System
We strengthen the signals that drive local discovery and trust. That includes improving your online presence consistency, review strategy support, and the content that helps customers choose you.
Includes:
- Review strategy support and response guidance
- Listings consistency and local presence cleanup
- Trust building content that answers customer questions
Content and Creative Production
We create the visuals and content that make your business look world-class locally. If you want marketing that feels real, your content needs to be real.
Includes:
- On-site photography and video capture
- Short-form video and social content production
- Brand visuals, graphics, and campaign creative
- Blog and website content that supports trust and search
Advertising and Retargeting System
When it is time to scale, we run advertising with clean tracking and clear reporting. No mystery spend, no random boosts.
Includes:
- Campaign setup and management
- Retargeting to stay in front of warm prospects
- Tracking that shows what is working and what to improve
Reporting and Insights
You should always know what is working. We set up clear KPIs and give you visibility inside the Mad Pelican Business App, then we use your cadence touchpoints to interpret performance and decide what to do next.
Includes:
- KPI visibility tied to your services
- Performance insights and next actions
- Quarterly strategy and performance review, plus package touchpoints
Artificial Intelligence Integration
We integrate AI where it produces real outcomes: faster response times, better lead capture, stronger qualification, and fewer missed opportunities. This includes AI web chat for visitors plus an AI receptionist that can respond during and after business hours, capture lead details, answer common questions, and route qualified opportunities to your team.
Includes:
- AI web chat that engages visitors and captures lead details, during and after business hours
- AI receptionist coverage that can answer calls and messages, capture and qualify leads, and prompt the next step
- Unified conversation management so your team can see what is happening and respond
- Qualification prompts and handoff rules, service needed, location, timeline, and best contact method
Learn more about our A.I. Lead Generation
AI-Friendly Website Updates, Modern Search Support
Search Is Evolving; Your Website Needs to Keep Up
Search moved from the phone book, to Google, and now to AI assisted discovery. We improve website structure, clarity, and content so your business is easier to understand across traditional search and modern AI driven discovery.
We do not promise AI search placement; we build an AI friendlier site foundation and keep it updated as search evolves.
AI can help capture leads during and after business hours, but it works best when the website is clear, current, and structured.
How Support Works
Support That Stays Organized, so Execution Stays Consistent
Support Response Time:
Support requests are handled within three to five business days.
Monthly Update Batch:
Each package includes one update batch per month. Update batches consolidate requested changes into a single monthly delivery to keep work efficient and consistent.
Update Batch Examples:
- Website text edits, image swaps, minor page updates
- Landing page adjustments or CTA updates
- Tracking or KPI setup tweaks
- Profile, listing, or review template updates
- Content scheduling or minor caption edits
Packages and Pricing
Choose Your Maturity Level: Foundation, Activation, or Domination.
Every package is built on the Mad Pelican Method: strategy first, clean systems, and consistent execution. As your business grows, your marketing matures with it, and you can track progress inside the Mad Pelican Business App.
Client Communication Cadence
All clients receive a Quarterly Mad Pelican Marketing Maturity Review to keep priorities aligned and improve your marketing foundation over time.
✔ Foundation: Quarterly strategy and performance review only.
✔ Activation: Monthly Mad Pelican Marketing Check-In plus quarterly review.
✔ Domination: Monthly Mad Pelican White Glove Marketing Check-In plus quarterly review.
Included in Every Package
✔ Mad Pelican Business App Access: Centralized platform to manage marketing activity, leads, and performance.
✔ 24/7 Executive Reporting: Continuous visibility into what is working and what needs attention.
✔ CRM System: Organized lead management and follow-up tracking.
✔ Reliable Support: Support requests handled within three to five business days.
✔ Maintenance: One update batch per month.
| Foundation | Activition | Domination | ||
|---|---|---|---|---|
| Core Products | Mad Pelican Marketing Business App | ✔ | ✔ | ✔ |
| 24/7 Executive Reporting | ✔ | ✔ | ✔ | |
| CRM System | ✔ | ✔ | ✔ | |
| Check-Ins | Quarterly Mad Pelican Marketing Maturity Review | ✔ | ✔ | ✔ |
| Monthly Mad Pelican Marketing Check-In | ✔ | ✔ | ||
| Monthly Mad Pelican White Glove Marketing Check-In | ✔ | |||
| 24/7 AI Lead Generation | Website AI Chat | ✔ | ✔ | ✔ |
| AI Chat with SMS | ✔ | ✔ | ||
| AI Chat via Phone | ✔ | |||
| SEO | Local SEO Platform | ✔ | ||
| Local SEO Platform Pro | ✔ | ✔ | ||
| Mad Pelican SEO Strategy | ✔ | ✔ | ||
| Automated Listing Updates | ✔ | ✔ | ||
| Turn-Key SEO Services | ✔ | |||
| Reputation Management | Reputation Management Standard | ✔ | ||
| Reputation Management Pro | ✔ | ✔ | ||
| Turn-Key Reputation Management | ✔ | |||
| Social Media | All-In-One Social Media Platform Pro | ✔ | ✔ | ✔ |
| Turn-Key Social Media Management (static) 12-15 Posts | ✔ | ✔ | ||
| Mad Pelican Social Media Strategy | ✔ | ✔ | ||
| Turn-Key Social Media Management (w/video) 12-15 Posts 4 videos | ✔ | |||
| Ad Management | All-In-One Digital Ad Platform (no ad management) | ✔ | ||
| All-In-One Digital Ad Platform Pro (no ad management) | ✔ | ✔ | ||
| Mad Pelican Digital Ad Strategy | ✔ | ✔ | ||
| Turn-Key Ad Management (ad spend separate) | ✔ | ✔ | ||
| Email Marketing | Email Campaign Platform | ✔ | ✔ | |
| 1 on 1 Email Tracking Integration | ✔ | ✔ | ||
| Automated Lead Nurturing Systems | ✔ | |||
| Turn-Key Email Marketing Management with Monthly Newsletter | ✔ | |||
| Loyalty & Referrals | Loyalty and Referral Program Integrations | ✔ | ||
| Content Creation | Traditional Print Ad Development with QR Tracking | ✔ | ||
| Graphic Design $500 Max at $150 per hour | ✔ | |||
| One Onsite Photography Session (additional rates may apply) | ✔ | |||
| One Onsite Videography Session (additional rates may apply) | ✔ | |||
| Blog Article Creation (500-700 words) | ✔ | |||
| Website | Website (WordPress) Hosting | ✔ | ||
| Website (WordPress) Maintenance & Updates | ✔ | |||
| AI Auditing and Generative Engine Optimization (GEO) | ✔ | |||
| Monthly Pricing = 12 Month Contract & Zero Set-Up Fees | Call for Pricing | Call for Pricing | Call for Pricing | |
| Ala-cart pricing is generally $500 per item. Adding four or more typically warrants an upgrade. | ||||
| Website Options | Website (WordPress) Hosting | |||
| Website (WordPress) Development | ||||
| Website (WordPress) E-Commerce Integration | ||||
| Website (WordPress) Employment Integration | ||||
| Website (WordPress) Maintenance & Updates | ||||
Paid ad spend is not included. Website rebuilds and major redesigns are scoped separately.
Foundation
Foundation is the starter tier for businesses that want a reliable marketing base, better visibility in local search, and a simple system to capture and track leads. It is built for owners who want clarity and consistency without the complexity of a full outsourced marketing department.
What’s included in Foundation
- Mad Pelican Marketing Business App to centralize marketing activity, leads, and performance.
- 24/7 Executive Reporting so you can see what is working, and what needs attention.
- CRM System to organize leads and follow-up.
- Quarterly Mad Pelican Marketing Maturity Review to keep priorities aligned and improve your marketing foundation over time.
- Website AI Chat for always-on website engagement and basic lead capture.
- Local SEO Platform to support local visibility and foundational search presence.
- Reputation Management Standard to help generate and manage customer reviews.
- All-In-One Social Media Platform Pro to streamline publishing and social planning.
- All-In-One Digital Ad Platform (no ad management) for basic ad capability, without ongoing campaign management.
Activation
Activation is for businesses ready to actively drive leads, not just “be present.” This tier adds higher-touch strategy, stronger local SEO, hands-on advertising support, and email tracking so your marketing starts producing measurable demand.
Everything in Foundation, plus
- Monthly Mad Pelican Marketing Check-In for ongoing progress, accountability, and adjustments.
- AI Chat with SMS so website leads can convert faster via text message.
- Local SEO Platform Pro for stronger local SEO capabilities.
- Mad Pelican SEO Strategy for intentional keyword focus, service-page direction, and measurable SEO priorities.
- Automated Listing Updates to help keep your business information accurate across directories.
- Reputation Management Pro to strengthen review generation and reputation workflows.
- Turn-Key Social Media Management (static), 12 to 15 posts per month to keep brand visibility consistent.
- Mad Pelican Social Media Strategy so your content is tied to business goals, not random posting.
- All-In-One Digital Ad Platform Pro (no ad management) plus:
- Mad Pelican Digital Ad Strategy
- Turn-Key Ad Management (ad spend separate) to actively run and optimize campaigns.
- Email Campaign Platform and 1 on 1 Email Tracking Integration to support follow-up and attribution.
Domination
Domination is the full-service tier for businesses that want an aggressive, always-on marketing engine. It is designed for teams that need strategy, execution, content creation, website performance, AI-driven lead capture, and multi-channel nurturing running together as one system.
Everything in Activation, plus
- Monthly Mad Pelican White Glove Marketing Check-In for higher-touch planning and performance reviews.
- AI Chat via Phone so prospects can engage by calling, not just forms or text.
- Turn-Key SEO Services plus AI Auditing and Generative Engine Optimization (GEO) support to improve visibility in search and AI-driven discovery.
- Turn-Key Reputation Management for a more hands-off reputation system.
- Turn-Key Social Media Management (with video), 12 to 15 posts per month for stronger reach and engagement.
- Automated Lead Nurturing Systems and Turn-Key Email Marketing Management with monthly campaign development to convert leads over time.
- Loyalty and Referral Program Integrations to drive repeat business and referrals.
- Traditional Print Ad Development with QR Tracking to connect offline campaigns to measurable results.
- Graphic Design support (including a monthly cap and hourly structure as outlined in the pricing sheet).
- One onsite photography session and one onsite videography session (additional rates may apply depending on scope).
- Website (WordPress) Hosting plus Website (WordPress) Maintenance and Updates to keep the site fast, secure, and current.
Frequently Asked Questions
How do I know what’s working?
Every client gets access to the Mad Pelican Business App, a 24/7 portal showing key performance indicators tied to the services you purchased. You can log in anytime to see where you stand, and we review priorities in your quarterly strategy and performance review.
Do you send monthly reports?
No. We do something better: 24/7 visibility inside the Mad Pelican Business App, plus scheduled reviews based on your package cadence.
Is ad spend included?
No. Ad spend is paid directly through your ad account. Our fee covers strategy, setup, management, and optimization.
What do you mean by random acts of marketing?
Posting or running ads without a plan to tie it together. We replace that with a strategy and a system that is executed consistently.
How fast do you handle support requests?
Support requests are handled within three to five business days. We also bundle requested changes into one update batch per month to keep delivery efficient and consistent.
What is an update batch?
An update batch is a single monthly delivery that consolidates requested website, profile, tracking, and content updates. This keeps work organized and prevents constant interruption.
Can you work with what we already have?
Yes. We can improve and stabilize your current website, tracking, and content systems, then build forward from there.
Ready to Replace Random Acts of Marketing with a Real System?
Start with a Snapshot Report for quick clarity, or book a consultation to map your maturity path.
Serving coastal communities from Morehead to Myrtle, centered in Hampstead.