Premium TV storytelling with digital precision, on every screen
Streaming TV ads (also called Connected TV, CTV, or OTT) put your commercial alongside premium shows and movies, but with modern audience targeting. You get the credibility and impact of “TV,” plus the precision of digital.
How do TV Ads Work
Streaming TV Ads
Why it works
- Build prestige into your brand: TV-style placement signals legitimacy and trust fast.
- Higher brand recall: Fewer commercial breaks than traditional TV means your ad stands out.
- Reach households, not just individuals: One impression can be seen by multiple people in the home.
- Targeting you cannot get with traditional TV: Reach people by interests, demographics, and behavior instead of guessing by channel.
How it works
- 1) Audience design: We define who you want to reach using behavioral and demographic targeting.
- 2) Premium delivery: Most impressions land on large TV screens for impact; a smaller portion may appear on smaller screens for reinforcement.
- 3) Frequency and reach: Household-level reach with efficient CPM buying.
- 4) Reporting and attribution: We track delivery and performance; when applicable, we can track website visits and conversions with a pixel.
Investment and pricing
Streaming TV is typically purchased on a CPM basis, and pricing fluctuates based on audience targeting, geography, inventory availability, seasonality, and campaign length.
Because of that, we do not publish a fixed price on this page.
If you want accurate pricing, book an appointment. We will confirm your goals, service area, targeting, and a realistic impression range, then provide a clean plan and budget recommendation.
Streaming TV Advertising places your video ad inside streaming apps and platforms people watch on smart TVs and devices. Instead of buying a specific TV channel, you target the audience you want, then the system delivers your ad where that audience is watching.
This works especially well for businesses that want more brand awareness, more credibility, and a bigger “presence” in their market.
Are TV ads for you?
TV advertising is not for every business, and that is exactly the point. TV is a mass media play. It works best for businesses that want broad visibility, strong brand recognition, and repeated exposure across a large geographic area. If your company serves a wide market, has the budget to support consistent campaigns, and wants to stay top-of-mind with the public, TV can still be a powerful tool.
TV ads are often a strong fit for businesses such as home service companies, medical practices, legal firms, retail brands, automotive dealerships, event-driven businesses, and established local companies that want to dominate awareness in their region. It is especially effective when the goal is not just immediate leads, but long-term trust, credibility, and name recognition at scale.
For smaller businesses with a limited service area or a tight budget, TV may not be the smartest first move. But for the right company, paired with strong creative and a clear message, TV can amplify your brand in a way that digital alone often cannot.
Service Area for TV Ads
Mad Pelican Marketing supports businesses from Morehead to Myrtle, serving coastal North Carolina and the Myrtle Beach area, including Morehead City, Swansboro, Emerald Isle, Jacksonville, Sneads Ferry, Holly Ridge, Surf City, Hampstead, Wilmington, Carolina Beach, Southport, Shallotte, and nearby coastal communities. If you are outside the Morehead to Myrtle region, reach out. We can still help depending on your market and goals.
TV Ad Information
Investment and pricing
Streaming TV is typically purchased on a CPM basis, and pricing fluctuates based on audience targeting, geography, inventory availability, seasonality, and campaign length.
Because of that, we do not publish a fixed price on this page.
If you want accurate pricing, book an appointment. We will confirm your goals, service area, targeting, and a realistic impression range, then provide a clean plan and budget recommendation.
What to expect when building TV ads
What’s included
- Audience targeting and segmentation setup
- Campaign setup and launch coordination
- Programmatic streaming delivery across a broad inventory of apps and publishers
- Brand-safe reporting dashboards (shareable links or PDFs)
- Optional pixel-based tracking for website conversions (when applicable)
- A clean, client-friendly performance summary
Creative and video production
Streaming TV requires a video asset.
Creative development is not included in the media cost. If you need a commercial produced, we can support that through our Video Production and Reel Creation service (link).
If you need new footage captured, on-site photography and videography is a separate cost.
Specs for your video ad
- Format: 16:9, 1920x1080
- File type: .MP4 or .MOV
- Length: :15 or :30 (recommended)
Where your ads can appear
Streaming TV inventory can include a mix of free ad-supported streaming channels and premium subscription inventory. Ads run programmatically, which means we generally cannot pick one exact channel, but we can strongly control the audience the ad is delivered to.
Real World Examples of TV Ads for our Clients
Higher-End Coastal: Marine Contractor
Pairs well with: Listing Sync Pro (link); Reputation AI (link); Ad Management (link); Advertising Intelligence (link).
Available to be added in any service package
Home Service: Pool Builder or HVAC
Pairs well with: AI Lead Generation (link); Automatic Lead Generation (link); Ad Management (link); Monthly WordPress Support (link).
Available to be added in any service package
Medical: Cosmetic Dentistry or MedSpa
Pairs well with: Reputation AI (link); Automatic Lead Generation (link); Landing Page Creation (link); Ad Management (link).
Available to be added in any service package.
Professional Service: Estate Planning Law Firm or CPA
Pairs well with: Landing Page Creation (link); Reputation AI (link); Social Marketing Platform (link); Ad Management (link).
Available to be added in any service package
Want to look bigger than your competitors fast?
Streaming TV is one of the fastest ways to build credibility and brand recall in your market.
Serving coastal communities from Morehead to Myrtle, centered in Hampstead.