About Mad Pelican Marketing
About us at Mad Pelican
Mad Pelican Marketing is a North Carolina-based marketing team built on a simple belief: people do business with companies they know, trust, and understand.
Our story began long before Mad Pelican became a full-service marketing agency. Through years of building businesses, creating content, developing websites, and helping local companies connect with their customers, we learned that effective marketing is not about chasing the latest tactic. It is about showing up consistently, answering the questions customers are already asking, and earning trust over time.
Today, Mad Pelican brings strategy, content, technology, advertising, and sales systems together under one local, accountable team. We help growing businesses replace disconnected vendors and random acts of marketing with a clear plan designed to attract qualified leads, strengthen customer relationships, and show what is actually driving growth.
We are especially focused on service-based businesses where reputation, expertise, and trust matter. Our role is not simply to promote what a business sells. We help our clients become better known, clearly understood, and more trusted in the markets they serve.
The Mad Pelican Team
Blake Schieffer
Director of Operations
Blake serves as Director of Operations at Mad Pelican Marketing, where he oversees day-to-day operations, client delivery, project coordination, and content production. He plays a central role in turning strategy into action and ensuring that ideas move forward with organization, consistency, and purpose.
He earned his master’s degree in marketing from the School of Business at the College of Charleston. Combined with his background in Navy logistics and finance, his education gives him a strong understanding of both the creative and operational sides of business growth. He uses that experience to help clients stay focused, improve their systems, and connect marketing efforts to meaningful business goals.
Blake is also an award-winning photographer with a passion for visual storytelling. His work behind the camera helps businesses present themselves authentically, showcase their people and craftsmanship, and create content that feels natural to the communities they serve.
As a lifelong surfer and Coastal Carolina local, Blake has a strong connection to the coast and the businesses that shape the region. He understands the value of reputation, relationships, and showing up consistently in industries where trust matters.
Blake is enthusiastic about helping clients achieve their goals and takes pride in being a dependable partner throughout the process. Whether he is coordinating a project, producing content, or helping solve an operational challenge, his focus is always on creating forward progress and delivering work that supports long-term growth.
Jacob Schieffer
Financial Planning & Business Operations
Jacob supports financial planning and business operations at Mad Pelican Marketing, helping the agency and its clients make smarter, more informed decisions.
He graduated from the University of North Carolina Wilmington with a degree in Business Administration and Financial Technology. His background gives him a strong understanding of financial data, business performance, and the role technology plays in measuring results.
Jacob is highly detail-oriented and has a natural ability to identify financial opportunities, patterns, and risks that others may overlook. He helps evaluate marketing performance through a business lens, with a particular focus on return on marketing investment, customer value, lead quality, and the financial impact of strategic decisions.
His interest in business began at the age of seven, when he helped sell consumer-buying guides published by his family for the gluten-free industry. That early experience introduced him to entrepreneurship, customer service, and the importance of understanding what drives a customer’s decision.
Outside of work, Jacob is an enthusiastic rock climber who enjoys visiting indoor climbing gyms across the country and climbing outdoors whenever he travels. The sport reflects the same qualities he brings to his work, including preparation, problem-solving, patience, and identifying the best path forward.
At Mad Pelican, Jacob helps connect marketing activity to measurable business outcomes, giving both the agency and its clients greater clarity about where to invest, what is working, and where opportunities for growth may exist.
Josh Schieffer
Co-Founder & Strategic Advisor
Josh is the co-founder and strategic advisor at Mad Pelican Marketing, helping guide the agency’s positioning, client strategy, and long-term direction.
His career began in the U.S. Navy Submarine Force, where he served as part of a submarine navigation team. That experience taught him the value of preparation, precision, clear communication, and knowing how to adjust course when conditions change. Those principles continue to shape how he advises businesses today.
Over the years, Josh has built businesses, published consumer buying guides, and helped brands form stronger connections with their customers through The Guided Buyer. His experience reinforced a simple belief: effective marketing should help customers understand a business, trust its expertise, and feel confident choosing it.
Josh has a particular passion for marine-based trades, including marine construction, commercial diving, salvage, and other businesses that work on or around the water. With a lifelong connection to the coast and firsthand experience in the maritime world, he understands the culture, challenges, and reputation-driven nature of these industries.
For Josh, Mad Pelican is more than a marketing company. It is a family business rooted in Coastal Carolina and built to serve as a trusted advisor to businesses that want clearer direction, stronger systems, and sustainable growth.
Jayme Schieffer
Client Retention & Experience
Jayme leads client retention and experience at Mad Pelican Marketing, where her focus is ensuring every client receives attentive, dependable, white-glove service throughout the relationship.
She spent more than 20 years working for a software company that served advertising agencies, giving her a deep understanding of agency operations, client expectations, and the importance of strong long-term relationships. That experience helps her recognize what clients need, anticipate concerns, and ensure the team follows through on its commitments.
After building a successful career in software, Jayme followed a childhood dream and became a hairstylist. She is now a highly sought-after stylist serving Hampstead and the surrounding communities. Her success behind the chair reflects her ability to listen closely, understand individual needs, and build trust through personal service and consistent care.
Jayme has also played a central role in the family’s business journey. She served as a co-founder and trusted decision-maker throughout the growth of The Guided Buyer and continues to help shape important decisions at Mad Pelican Marketing.
Known for her compassion and genuine care for others, Jayme brings a personal touch to every client relationship. Her goal is to make sure clients feel heard, supported, and valued while helping Mad Pelican build partnerships that last.