Predictable ads, professionally managed, with pricing that scales with your spend
If you want consistent leads and measurable results from Google, Meta, and YouTube, this is the “we run it for you” solution. Our team handles setup, optimization, and reporting so you can focus on running the business.
If you are also looking to setup Local Service Ads (LSA) we do that too!
What This Is
What is Ad Management?
Ad Management is a fully managed advertising service. We build and run your campaigns, optimize them over time, and report results in a way that makes business sense, not just marketing metrics.
This is not a DIY platform. This is execution, management, and performance accountability.
Who This Is For?
This is a strong fit for businesses that:
- need steady inbound leads or booked appointments
- want predictable ad performance, not random boosts
- do not have time to manage ads weekly
- want clear reporting that ties to outcomes
Minimum commitment
3-month minimum. Ads need time to learn and stabilize. Month one is setup and baseline; months two and three are where performance typically improves.
Service Area
Mad Pelican Marketing supports businesses from Morehead to Myrtle, serving coastal North Carolina and the Myrtle Beach area, including Morehead City, Swansboro, Emerald Isle, Jacksonville, Sneads Ferry, Holly Ridge, Surf City, Hampstead, Wilmington, Carolina Beach, Southport, Shallotte, and nearby coastal communities. If you are outside the Morehead to Myrtle region, reach out. We can still help depending on your market and goals.
What's Included with Digital Ad Management
What's Included
- Search, social, and YouTube campaigns when appropriate
- Keyword and competitor research
- Audience targeting and segmentation
- Campaign build, QA, launch, and ongoing optimization
- Conversion tracking guidance (calls, forms, key actions)
- Call tracking option, when needed
- Live reporting through Advertising Intelligence (link)
- One consolidated revision round during pre-launch
Channels we can run
Search ads to capture high-intent buyers.
Social ads to create demand and retarget visitors.
YouTube and video ads to build trust for higher-ticket decisions.
Reporting
You get live reporting via Advertising Intelligence (link), so you can see performance anytime. We focus on the metrics that matter, like leads, cost per lead, conversions, and what is improving month over month.
What to Expect with Ad Management
1) Intake and access: We gather goals, offers, service areas, and access needed for tracking and approvals.
2) Onboarding call: We confirm strategy, targeting, and what success looks like.
3) Campaign build and review: Initial build is delivered for review shortly after onboarding.
4) Launch and optimization: After approval, we launch and optimize continuously.
Frequently Asked Questions - Ad Management
Do you guarantee results?
No agency can guarantee outcomes because competition, offer strength, website quality, and market conditions matter. What we do guarantee is disciplined management, clear reporting, and ongoing optimization.
Can you use my photos and videos?
Yes, and we prefer it. Authentic creative usually performs better than stock.
Does this support LSA accounts?
LSA accounts are different but we do manage them from clients. Since there is heavy account management with LSA accounts we quote seperately.
Do I get direct access to the ad accounts?
Campaigns are managed through our managed systems. You still get transparent reporting and performance visibility.
Will I need verification on Google?
Most advertisers must complete Google Advertiser Verification. If required, we will tell you exactly what to provide.
Real World Examples of Ad Managment for our Clients
What this typically costs in the real world
These ranges include management plus common supporting services, depending on what the business needs. Ad spend is extra.
Marine Construction Company (Higher-End Coastal)
Often paired with: Listing Sync Pro (link); Reputation AI (link); WordPress Hosting (link); Monthly WordPress Support (link).
Available to be added in any service package
HVAC Company (Home Service)
Often paired with: Automatic Lead Generation (link); AI Lead Generation (link); Listing Sync Pro (link); Monthly WordPress Support (link).
Available to be added in any service package
Dermatology or MedSpa (Medical)
Often paired with: Automatic Lead Generation (link); Reputation AI (link); Landing Page Creation (link); Social Media Management (link).
Available to be added in any service package.
Estate Planning Law Firm (Professional Service)
Often paired with: Landing Page Creation (link); Reputation AI (link); WordPress Templated Website (link); Social Marketing Platform (link).
Available to be added in any service package
Want predictable leads without babysitting ad platforms?
Start with a Snapshot Report. We will confirm your biggest gaps, then recommend the simplest ad plan that produces measurable results.
Serving coastal communities from Morehead to Myrtle, centered in Hampstead.