Did they read and click on my email?
You can stop asking. Follow up faster and book more meetings with inbox-based email tracking, templates, and automated campaigns.
Follow up faster. Book more meetings. Close more deals.
Mad Pelican turns your email inbox into a simple sales system. Your team sees who is engaging, sends consistent follow-ups, and keeps activity synced to your CRM, without changing how they already work.
How it Works
Mad Pelican's Yesware Setup
Step 1: Connect it to your inbox
Yesware runs inside Gmail or Outlook, so your team does not need to learn a new platform.
Step 2: Install a simple template library
We help you build templates for lead response, discovery, proposal delivery, follow-up, and reactivation.
Step 3: Launch two to three follow-up campaigns
You get a few reliable sequences that keep leads warm automatically.
Step 4: Track engagement and improve the system
Your team follows up based on real engagement, and reporting shows what to improve next.
Who This Is For?
Yesware is a strong fit for businesses that sell through consults, quotes, proposals, or repeat follow-ups, especially when the owner or sales team is busy in the field.
This is for you if:
- You get leads but response time is inconsistent.
- You send quotes or proposals and do not know if they were opened.
- You have multiple salespeople and need accountability.
- You want a lightweight sales system that stays inside Gmail or Outlook.
- You want fewer “check-in” emails and more booked meetings.
Service Area
Mad Pelican Marketing supports businesses from Morehead to Myrtle, serving coastal North Carolina and the Myrtle Beach area, including Morehead City, Swansboro, Emerald Isle, Jacksonville, Sneads Ferry, Holly Ridge, Surf City, Hampstead, Wilmington, Carolina Beach, Southport, Shallotte, and nearby coastal communities. If you are outside the Morehead to Myrtle region, reach out. We can still help depending on your market and goals.
Results you can measure
Businesses use tools like Yesware to improve sales execution and reduce wasted follow-up time. Typical outcomes include improvements in:
- Better engagement and response rates
- More meetings booked from the same lead flow
- Hours saved per week through templates and automated follow-up
- More consistent pipeline movement
What You Get
Real-time engagement signals
See opens, clicks, and attachment views, so follow-up happens at the right time.
High-performing templates
Save your best emails and standardize the messages that actually get replies.
Campaigns that run your follow-up for you
Build multi-touch outreach sequences so leads do not fall through the cracks.
Reporting that shows what is working
Identify which emails generate replies, meetings, and forward momentum.
CRM sync, without the admin work
Contacts and engagement activity can sync into your Business App CRM to reduce manual data entry and keep the pipeline clean.
Frequently Asked Questions - Email Tracking
Does it work with Gmail and Outlook?
Yes, it lives inside the inbox, so adoption is typically easy.
Is this “creepy” if I follow up right after someone opens?
Use good judgment. Use the data to time helpful follow-ups, not to sound like a stalker.
Can I see if a proposal was opened?
Yes, email opens and attachment views are trackable.
Can seats be reassigned if staff changes?
Yes, seats are managed by an admin.
Real World Pairings of Email Tracking for our Clients
Boat dealership and service center
Common stack: Yesware; Business App CRM; Reviews and Reputation AI; Ad Management; Advertising Intelligence; Local SEO
Why this works: Fast follow-up on high-consideration buyers, plus visibility and reporting that supports the sales floor.
Available to be added in any service package
Home service: Roofing and exterior contractor
Common stack: Yesware; Business App CRM; Listings; Local SEO; Ad Management; Advertising Intelligence
Why this works: Speed-to-lead and consistent follow-up win bids, while listings and ads drive steady demand.
Available to be added in any service package
Medical: Dermatology and med spa
Common stack: Yesware; Business App CRM; Reviews and Reputation AI; SEO Standard; Social Media Management
Why this works: More consults booked through faster lead response, reputation lift, and local visibility.
Available to be added in any service package.
Professional service: Estate planning law firm
Common stack: Yesware; Business App CRM; Reviews and Reputation AI; Local SEO; Social Marketing Platform
Why this works: Trust-building plus consistent outreach and pipeline hygiene without extra admin work
Available to be added in any service package
Want a follow-up system your team will actually use?
We will walk you through the setup, recommend seat count, and show how this fits your full growth stack.
Serving coastal communities from Morehead to Myrtle, centered in Hampstead.